Brand

Guidelines and downloadable assets for the Lumenor brand.

This page is for partners, resellers and press. Please use the logos and colors below for consistent representation of Lumenor.

Logo

Three variants: primary for dark backgrounds, monochrome white for dark backgrounds without the accent, monochrome dark for light backgrounds.

Lumenor logo — Primary

Primary

Lumenor logo — White (monochrome)

White (monochrome)

Lumenor logo — Dark (monochrome)

Dark (monochrome)

Monogram

The "O" from the logo is used as a short brand mark — e.g. in browser icons and social profiles.

Lumenor monogram — Orange

Orange

Lumenor monogram — White

White

Color palette

Always build communication on this palette. Orange is the accent color and should be used sparingly.

#07121E
Navy deep

Hero background, deep contrast

#0B2A4A
Navy

Primary background

#E66625
Orange

Accent, CTA, highlights

#F5F7FA
Off-white

Text on dark background

Typography

We use Inter as our system typeface — modern, neutral and readable at every size.

Headings
Inter
800 Extrabold
600 Semibold
Body text

Skapad för att lysa, byggd för att hålla. Lumenor designar robust, batteridriven LED-belysning för bygg, industri och räddningstjänst.

400 Regular · 500 Medium

Voice

Robust, reliable, modern — technical but simple. Scandinavian clarity.

Tagline
"Built to illuminate, built to last"

Usage guidelines

Do

  • Keep at least half a logo height of clear space around the logo.
  • Use the primary version on dark backgrounds.
  • Use the monochrome dark version on light backgrounds.

Don't

  • Don't change the logo's proportions or colors.
  • Don't place the logo on low-contrast backgrounds.
  • Don't combine the logo with graphic elements that reduce readability.

Questions about the brand?

Need a specific file format or approval for usage? Get in touch and we'll help.

Contact us
Brand | Lumenor AB